A product roadmap is a strategic plan that seeks to unite various, and most often cross-functional stakeholders towards the shared objective of building a better, commercially successful and user friendly product.

A common misconception, is that a product roadmap is a list of things that a team will deliver. This is further exacerbated by the fact that most often roadmaps are presented exactly like a high level project plan, with seemingly arbitrary delivery dates.

It is dangerous to think that you will deliver everything in your product roadmap, simply because it assumes that everything will play out in a highly…

Asher Saeed

I am a product and technology leader passionate about building high growth businesses. My expertise includes marketplace businesses and ecommerce.

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