A product roadmap is a strategic plan that seeks to unite various, and most often cross-functional stakeholders towards the shared objective of building a better, commercially successful and user friendly product.

A common misconception, is that a product roadmap is a list of things that a team will deliver. This is further exacerbated by the fact that most often roadmaps are presented exactly like a high level project plan, with seemingly arbitrary delivery dates.

It is dangerous to think that you will deliver everything in your product roadmap, simply because it assumes that everything will play out in a highly…


Wondering how to create a product roadmap? Use the investment plan approach.

In most tech companies, you will hear the term “product roadmap” tossed around regularly. Roadmaps are the holy-grail of strategic documents every product team wants to perfect. This article unpacks what it takes to build an impactful product roadmap by treating it like an investment plan instead of a traditional list of features to build.

What is a product roadmap?

A product roadmap is a strategic plan that seeks to unite various, and most often cross-functional stakeholders towards the shared objective of building a better, user friendly, commercially successful product.

👉 Product roadmaps…


There are better ways to impress hiring managers.

A common theme I recently noticed when interviewing candidates for a product manager role, was around the use of “product management/roadmap tools” (or lack thereof in our case) for managing product roadmap. A fair number of candidates were surprised that our team was “making do” with more “primitive tools” such as Google Sheets and Docs. Some reactions were almost allergic, as if I had referred to product management as project management.

I made a mental note to dive deeper next time product roadmap tools came up, in order to understand what was…

Asher Saeed

I am a product and technology leader passionate about building high growth businesses. My expertise includes marketplace businesses and ecommerce.

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